American Tourister grants #Youraccesstotheworld with its fun new campaign

Mumbai : In the past, the pursuit of happiness revolved around growing up, getting a job, and ultimately buying a home. However, the millennials have turned this equation on its head/other way around. For today’s generation, happiness doesn’t centre around the acquisition of possessions and material wealth. Instead, the key to living a meaningful life is creating, sharing, and capturing moments that have been earned through experiences.

American Tourister has always believed that the memories you make and the friends you meet while on the road are worth their weight in gold. This sentiment has been captured in their latest campaign for a new range of luggage bags, #YourAccessToTheWorld. Spearheaded by global sports icon and cricketing superstar Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest.

Commenting on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said, “I am delighted to announce the launch of an iconic new campaign for American Tourister. When travelling the world your luggage acts as a gateway to thrilling new experiences - #YourAccessToTheWorld! And our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. This newest range of wheeled luggage bags has been meticulously designed to be stylish, innovative, and instantly recognisable – the ideal companion for today’s globetrotting traveller. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”

Abhinav Tripathi, Executive Creative Director, McCannshared, “It's a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That's our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known but his American Tourister luggage definitely is.”

Dave Kleiber, director of the TVC added, “Virat is quite a sport who was willing to take a subtle dig at himself in these films. It was a fantastic experience to be able to work with American Tourister and Virat Kohli to create these truly memorable films.”

The TVC opens with Virat walking down a scenic highway with his American Tourister luggage bag, when the sudden roar of engines makes him turn around. As a pack of burly Croatian bikers fly down the road towards him, Virat pulls them over to ask for a ride. After failing to communicate with the hulking leader of the gang, Virat turns away resignedly. Suddenly, the leader spots his American Tourister luggage bag and his face lights up with a smile as he signals for Virat to hop on. Riding pillion as the gang zooms down the highway, Virat holds onto his bag as it glides on its wheels behind them. The TVC ends with a shot of the entire range of trolley bags and the tagline – Your Access to the World.

Agency & Production Credentials:

Creative Team: Abhinav Tripathi; Shazaad Arjani; Ganesh Palkar

Film Production: Vrushali Sawant

Account Management: Suraja Kishore; Bhuvnesh Joshi; Sapna Bangera

Production House: Kiss Films

Director name: Dave Kleiber

Producer: Dalbir Singh, Paramvir Singh

Executive Producer: Vaishakhi Traynor

Location: Melbourne

Latest Reads
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People
Ramesh Ramanathan appointed as chairman and MD of Sterling Holidays

The board of directors of Sterling Holiday Resorts Ltd appointed Ramesh Ramanathan as the chairman of the company with effect from 16 May, 2019.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories