MAM

Amazon Fashion adorns 'fresh new look'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/27/Arun-Sirdeshmukh%20%281%29_0.jpg?itok=NQD3CNpZ

MUMBAI: Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in their choices for fashion, where they are searching for fresh collection. Amazon Fashion enables them to access a wide range of well-known fashion brands by providing their latest collections that are refreshed every month.

The new generation is a believer that there is no alternative to success apart from hard work. They also believe that it is crucial to project status and accomplishments as they upgrade and evolve which emanates from the desire to be seen as worthy within their social construct. These youth believe in taking a new style to any situation presented to them, which is reflective of their choices, including their choice in fashion. Based on this insight, through new & refreshed collections, Amazon Fashion helps the younger generation to stand-out, yet fit-in. The campaign enables them to project their status, and expresses who they are.

The campaign is supported by a robust communication that spreads across digital,press, outdoor and radio. The campaign is conceptualized and executed by Ogilvy.

Amazon Fashion head Arun Sirdeshmukh said “The new Amazon Fashion campaign – Fresh New Look – encapsulates the young generation’s ideology and philosophy that sees fashion as not just an extension of their personality but establishes who they are! With the recent launch of marquee brands like Under Armour, Marks & Spencer, CONFLUENCE by Swarovski, Michael Kors and many more, we are delighted that Amazon Fashion is becoming the preferred destination for customers to discover and buy a wide selection of top fashion brands. We will continue to bring all that’s fresh, trendy and chic to our customers’ doorsteps across the country”.

Ogilvy executive vice president Kiran Ramamurthty said,''The campaign is aimed at a generation that is focused, driven, believes in values, takes on challenges, and is open to fresh, new ideas and approaches. The campaign resonates with the mind-set of today’s youth – a mind-set that believes in action, and not mere looks. After all, this a generation that believes in working hard, being dynamic, and adopting a fresh approach to an everyday situation in a way that’s reflective of their choice in fashion. And, therefore the thought - Fresh New Look''.

Ogilvy executive creative director Azazul Haque says, "The campaign is a new take on fashion and talks to today’s generation which believes in doing things their own way, be it a thoughtful gesture or an unusual way of doing the mundane, even as they look good doing so."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories