MAM

Airtel ad: What’s wrong in cooking?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/31/airtel.jpg?itok=rHyxv4ya

At a party I attended recently, a woman narrated how at her job interview she was asked if she was planning to get married soon. The question angered us all, as we asked, “Why aren’t the men ever asked the same question?”

The discussion led to Pepsico CEO Indra Nooyi’s recent statement on work-life debate where she declared that women can’t have it all. Of course, her statements created a lot of furor; the feminists were the ring leaders as the ones, who after their 9-5 jobs go back home to cook for their families, wondered what the big deal was all about.

But a question that hovers on my mind is why can’t we have it all? Why is it that we have to always choose?

While I am still trying to figure an answer to that, there is a new debate that has been ignited and this time by a TVC. And I am sure, by now, everyone would have seen the latest Airtel data services advertisement. 

The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered. The ad is about the telecom giant’s data services, but the buzz created by it on the social media has nothing to do with the services.

‘They couldn’t afford a cook?’ is the question everyone needs an answer to. As many applaud the first half of the ad for showing the woman as the boss, there is another set of people who can’t digest the fact that she went home and cooked.

While people are criticising it, I ask what is wrong in that? What if it was one of those days when she wanted to cook for her husband? Is that a wrong thing? Most of us have seen our mothers do that for years and sometimes we do it too. Does that make us less of a feminist? She a boss and she loves to cook.

Click here to watch the Ad

Would we have the same reaction if the genders were reversed? Most of us would have gone ‘awwww’ on the man cooking for his wife.

The question here isn’t about who cooks or not. What is needed is a changed mindset. The husband/employee is fine with a wife who is also his boss. This is a good move in a patriarchal society. So instead of debating on the latter half, we need to focus on the first.

The ad is forward looking, it should, according to me, be applauded and not criticised. It is a reflection of the fact that a woman can have all that she wants. It’s a choice she makes, and no one can dictate her.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/dive.jpg?itok=AD1tnlNH
BKC DIVE joins the 'Gully Boy' frenzy with it's own rendition

Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mufti.jpg?itok=nU0029YN
MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/fasrttrack.jpg?itok=lgP6rFjr
Fastrack 'moves' hearts with an initiative conceived by Lowe Lintas

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/nacho.jpg?itok=3esnuQuM
Cornitos propagate exciting supernumerary Nacho offer packs

On accomplishing the 10 year mark in the industry, Cornitos brand of Greendot Health foods Pvt Ltd, is coming up with a rousing offer on two of their exotic Nacho Crisps flavors with extra 25% crisps in their 60gm packs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/OOH_800.jpg?itok=GrT3QezR
Posterscope predicts 12-15% growth for OOH in 2019

Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019. As per its findings, the year is expected to be an important and exciting one for the OOH industry...

MAM Media and Advertising Out Of Home
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Mondelez_India.jpg?itok=dA6ZYRXx
Mondelez India lets people pop their hearts out this Valentine's day

To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’. The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/kaya-mireco.jpg?itok=Ilda9-Pu
Kaya Limited and Marico gets into a licensing arrangement

Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand - Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Vikram_Sakhuja.jpg?itok=IHn9AMWZ
Madison Group CEO Vikram Sakhuja on TRAI tariff order, Ekam & media landscape

In a highly VUCA media world, over I’m going to attempt to answer the question of what’s in store for media in the near future. Today 11000 TV and radio advertisers, over two lakh print advertisers, 1500 OOH advertisers and 300 large - 2 lakh long tail online advertisers think long and hard about...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/14/Dentsu%20Media.jpg?itok=CwHBOpN7
Posterscope predicts disruptive growth for OOH in 2019

In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is presenting many new and exciting opportunities. Consequently, 2019 is expected to be another important and exciting year for...

MAM Media and Advertising Out Of Home

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories