MAM

Airtel ad: What’s wrong in cooking?

At a party I attended recently, a woman narrated how at her job interview she was asked if she was planning to get married soon. The question angered us all, as we asked, “Why aren’t the men ever asked the same question?”

The discussion led to Pepsico CEO Indra Nooyi’s recent statement on work-life debate where she declared that women can’t have it all. Of course, her statements created a lot of furor; the feminists were the ring leaders as the ones, who after their 9-5 jobs go back home to cook for their families, wondered what the big deal was all about.

But a question that hovers on my mind is why can’t we have it all? Why is it that we have to always choose?

While I am still trying to figure an answer to that, there is a new debate that has been ignited and this time by a TVC. And I am sure, by now, everyone would have seen the latest Airtel data services advertisement. 

The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered. The ad is about the telecom giant’s data services, but the buzz created by it on the social media has nothing to do with the services.

‘They couldn’t afford a cook?’ is the question everyone needs an answer to. As many applaud the first half of the ad for showing the woman as the boss, there is another set of people who can’t digest the fact that she went home and cooked.

While people are criticising it, I ask what is wrong in that? What if it was one of those days when she wanted to cook for her husband? Is that a wrong thing? Most of us have seen our mothers do that for years and sometimes we do it too. Does that make us less of a feminist? She a boss and she loves to cook.

Click here to watch the Ad

Would we have the same reaction if the genders were reversed? Most of us would have gone ‘awwww’ on the man cooking for his wife.

The question here isn’t about who cooks or not. What is needed is a changed mindset. The husband/employee is fine with a wife who is also his boss. This is a good move in a patriarchal society. So instead of debating on the latter half, we need to focus on the first.

The ad is forward looking, it should, according to me, be applauded and not criticised. It is a reflection of the fact that a woman can have all that she wants. It’s a choice she makes, and no one can dictate her.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/MMA.jpg?itok=CXgsSq7Z
The MMA announces 'The Smarties India 2016' jury & awards shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_37.jpg?itok=8Mh2yPUM
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver

The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_36.jpg?itok=HLQvYY6C
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/RFFS.jpg?itok=hFZWMVrO
Adidas joins Reliance Foundation Youth Sports to take football to campus

German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_6.jpg?itok=agwUZnlu
LeEco partners with netCORE for digital marketing initiatives

netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_5.jpg?itok=OYp4YKmQ
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him

Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_4.jpg?itok=9uNynUl7
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_3.jpg?itok=GVxvNvOX
Dentsu Impact wins Ikea's India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories