MAM

7UP launches new TVC for Nimbooz Masala Soda

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/11/Untitled-133.jpg?itok=wZ7JfmBh

MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India?s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product?s proposition of ?Asli Nimbu Maar Ke? (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 

Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka?s enters the party with a bottle of 7UP? Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, ?7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that?s how we came up with the proposition of ?Asli Nimbu Maar Ke?. The new packaging has been designed to make the key elements more visible and aid higher recall.?

Commenting on the TVC,  BBDO India CCO Josy Paul said ?How do we bring alive the super tangy ?chatpataka? taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka?s spicy performance that leaps out at you like a generous dash of ?Asli Nimboo Maar Ke?. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Karnik.jpg?itok=2YOLquvl
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/sagar-m.jpg?itok=eYGCR5-3
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/tata.jpg?itok=XvxiV7lb
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/campaign.jpg?itok=gWYvJqS2
THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/omd.jpg?itok=xAAKOobY
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/housing.jpg?itok=5LYdkmuq
Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/hostel.jpg?itok=oUPsPVgD
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/taco.jpg?itok=gqbTMBvv
TACO BELL BREAKS THE BORING WITH CHICKSTAR WRAP AND #ITSTHENEW

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/7up.jpg?itok=p_w4uLF2
7UP SAYS GOLDEN TIMES ARE HERE

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories