MUMBAI: Advertising giant WPP has launched a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.
VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for clients.
The new agency will be led by global chief executive officer Jon Cook, who is currently global CEO of VML.
Jon will report to Mark Read, chief executive officer of WPP.
David Sable, former global CEO of Y&R, will continue to support Jon, VMLY&R and its clients as non-executive chairman as he transitions to a new role in WPP.

Y&R is known for building many of the Fortune 500’s biggest brands. Its renowned strategic approach, married with innovation and creative talent, has led to some of the most famous and culturally transformative campaigns around the world. Y&R developed the world’s first and largest brand management tool, its proprietary BrandAsset Valuator, which fuels both strategic and creative decisions with data and insights.
VML has established itself as one of the most forward-looking agencies in today’s marketplace – blending award-winning creativity with deep expertise in digital marketing.
Mark Read said: “VMLY&R will be a powerful brand experience offering and a core agency brand for WPP. VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match. This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources.”
Jon Cook added, “I’m thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world. I look forward to leading this unprecedented unification of two exceptional agencies.”
VMLY&R will be an agency of more than 7,000 people, and one of WPP’s principal brands. It will be fully operational in early 2019.