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Viacom18 Media, WATConsult win big at 2019 BrandVid Awards

Viacom18 Media won three gold metals at the inaugural edition of the awards

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MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.

The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.

Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.

WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.

Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’.  MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.

Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.

Here is the full list of the winners:

 

Categories

Project Name

Company Name

Title

1

Best Brand Integration: Digital

If Salary Were A Person (Zoomcar)

Pocket Aces Pictures Pvt. Ltd.

Gold

Best Brand Integration: Digital

Mom & Co (Saregama Carvaan)

The Zoom Studios

Silver

Best Brand Integration: Digital

Zor Mat Lagao (Naturolax)

WATConsult

Silver

Best Brand Integration: Digital

Lost At Kumbh ft. Shreya Mehta (Dabur)

Arré U Digital Content Pvt. Ltd.

Bronze

         

2

Best Brand Integration: Digital Series Format

Dishaheen Navyuva Helpline (HDFC)

Arré U Digital Content Pvt. Ltd.

Gold

Best Brand Integration: Digital Series Format

Pursuits by Skoda (Skoda India)

Bloomberg|Quint

Silver

Best Brand Integration: Digital Series Format

Home Sweet Office (Amazon India)

Amazon Seller Services Pvt. Ltd.

Silver

Best Brand Integration: Digital Series Format

Mahindra Marazzo

Mahindra and Mahindra Ltd.

Bronze

         

3

Best Brand Integration: Movies

Playgard Condoms (Badhaai Ho)

Alkem Laboratories Limited

Gold

Best Brand Integration: Movies

Bira 91 (Gully Boy)

Excel Entertainment Pvt. Ltd.

Silver

Best Brand Integration: Movies

Pregakem - Pregnancy Detection Kit (Badhaai Ho)

Alkem Laboratories Limited

Bronze

Best Brand Integration: Movies

ET NOW (Baazaar)

ET NOW

Bronze

         

4

Best Brand Integration: Music Video

Helmet Saves Children

Exide Life Insurance

Gold

Best Brand Integration: Music Video

Rudra Music Video (Nick-India)

Viacom18 Media Pvt. Ltd.

Silver

Best Brand Integration: Music Video

The Dance Project (Cinthol & L'oreal)

Sony Music Entertainment

Silver

         

5

Best Brand Integration: Television Fiction

Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai)

Zee Entertainment Enterprises Ltd.

Bronze

         

6

Best Brand Integration: Television Non–Fiction

Winds of Change (PM's Ujjwala Yojana GOI)

NGC Network (India) Pvt. Ltd.

Gold

Best Brand Integration: Television Non–Fiction

Nickelodeon Rock Ident (Nickelodeon India)

Viacom18 Media Pvt. Ltd.

Silver

Best Brand Integration: Television Non–Fiction

Nickelodeon Egg Opera Ident (Nickelodeon India)

Viacom18 Media Pvt. Ltd.

Bronze

         

7

Best Publisher Brand Collaboration for Video

Pursuits By Skoda (Skoda India)

Bloomberg|Quint

Gold

         

8

Best Brand Influencer Collaboration for Video

#ZingaatWorkout Challenge for Dhadak (Zee Cinema)

Zee Entertainment Enterprises Ltd.

Silver

Best Brand Influencer Collaboration for Video

#IndiasBestFreestyler (Apollo Tyres)

WATConsult

Broze

         

9

Best Brand Film: Automobile

Go Home For Diwali (Mahindra Auto)

Flying Cursor Interactive

Gold

Best Brand Film: Automobile

Tata Harrier Conquers Ladakh (Tata Motors PVBU)

WATConsult

Bronze

         

10

Best Brand Film: BFSI

#Unplanned (Bajaj Allianz Life Insurance)

WATConsult

Gold

Best Brand Film: BFSI

‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance)

WATConsult

Silver

Best Brand Film: BFSI

The Marathon of Life 2.0 (Franklin Templeton Investments)

Mirum Digital Private Limited

Bronze

         

11

Best Brand Film: Consumer Products Consumer Durables

Bhajan Vani

Shemaroo Entertainment Ltd.

Bronze

         

12

Best Brand Film: Ecommerce

Straight Outta Street

Myntra Designs Pvt Ltd.

Gold

Best Brand Film: Ecommerce

Desi Mom FK (Flipkart)

ScoopWhoop Media Pvt. Ltd.

Bronze

         

13

Best Brand Film: Entertainment & Media

Nickelodeon Egg Opera Ident (Nickelodeon India)

Viacom18 Media Pvt. Ltd.

Gold

Best Brand Film: Entertainment & Media

MX Player - Brand Film

MX Player

Silver

Best Brand Film: Entertainment & Media

#WhereIsMyChannel (Zee English Cluster)

ZEEL

Bronze

Best Brand Film: Entertainment & Media

Firstpost Print Launch Campaign

Network18 Media & Investments Ltd.

Bronze

         

14

Best Brand Film: Food & Beverages

Its time to #Unstereotype (Brooke Bond - Red Label)

Prime Focus Technologies

Gold

         

15

Best Brand Film: Healthcare / Pharmaceuticals

Ensure Diaries Campaign (Ensure)

WATConsult

Bronze

         

16

Best Brand Film: Retail

Straight Outta Street

Myntra Designs Pvt. Ltd.

Silver

         

17

Best Brand Film: Services

Awesome Assam (Government of Assam)

NGC Network (India) Pvt. Ltd.

Gold

         

18

Best Brand Film: Social Initiative

Mahindra Powerpath

Mahindra and Mahindra Ltd.

Gold

Best Brand Film: Social Initiative

Helmet Saves Children

Exide Life Insurance

Silver

Best Brand Film: Social Initiative

MO SCHOOL CARAVAN

Studio Eeksaurus

Silver

         

19

Best Brand Film: Technology

Mahindra Powerpath

Mahindra and Mahindra Ltd.

Gold

Best Brand Film: Technology

If Your Home Was Like Your Office (Samsung)

ScoopWhoop Media Pvt. Ltd.

Silver

         

20

Best Brand Film: Series

Straight Outta Street

Myntra Designs Pvt. Ltd.

Gold

Best Brand Film: Series

The Marathon of Life 2.0 (Franklin Templeton Investments)

Mirum Digital Private Limited

Bronze

         

21

Most Innovative Brand Video

Gold - Stand Up For Gold

Excel Entertainment Pvt Ltd.

Gold

Most Innovative Brand Video

Nickelodeon Egg Opera Ident (Nickelodeon India)

Viacom18 Media Pvt. Ltd.

Silver

         

22

Best use of Social media by a Brand

#ZingaatWorkout Challenge for Dhadak (Zee Cinema)

Zee Entertainment Enterprises Ltd.

Gold

Best use of Social media by a Brand

Home It’s A Feeling (ALTBalaji)

White Rivers Media

Silver

Best use of Social media by a Brand

Sterling Reserve Music Project

Allied Blenders and Distillers

Bronze

Best use of Social media by a Brand

The Dance Project (Cinthol & L'oreal)

Sony Music Entertainment

Bronze

         

23

Best Creative Director

Sanhita Das

Viacom18 Media Pvt. Ltd.

Gold

         

24

Gen Next Award

Vedushi Sinha

Viacom18 Media Pvt. Ltd.

Gold

         

25

Best Branded Content Studio

 

Pocket Aces

Gold

         

26

BrandVid Movers & Shakers of the Year

 

MTV India

Gold

The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.

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