Shahir Zag is jury president of outdoor lotus at AdFest 2014

BANGKOK: ADFEST is pleased to announce that Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, is joining next year’s festival as Jury President of the Outdoor Lotus category.


A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997.


In 2012, he was ranked #1 copywriter, #1 art director and #2 Chief Creative Officer in the world by the Big Won Report, an annual global report tracking the award performance of agencies.


“I’m really kicked about the 'Co-create' theme at ADFEST this year. Doing great creative is no longer a writer-art director thing. It's evolved into a wonderfully collaborative process. More and more, we're seeing the influence of in-house producers and editors, artists, inventors, consumers, and interns doing social at two in the morning. It's great that ADFEST as a festival is celebrating this. The APAC region is exciting for me because it's brimming with great human stories and the creatives here are fearless in their telling,” says Zag.


Zag's writing, design, and art direction have won trophies at ANDY, Art Directors Club, Cannes Lions, Clio, One Show, D&AD, London International, and New York Festivals.


He is also a prolific blogger, whose website is full of pearls of wisdom such as, ‘The fear of being boring is a great motivator’ exquisitely expressed in perfectly kerned typefaces.


Zag was promoted to the role of Chief Creative Officer, Y&R MENA, in 2010. He moved to Dubai after four years working at agencies in India, including Lowe Enterprise Bombay.


“It’s not often you meet a prodigy like Shahir, who is a major creative force in the Middle East and beyond. It’s an honour to welcome him to ADFEST 2014 as Jury President of the Outdoor Lotus category,” says Jimmy Lam, President of ADFEST.


ADFEST 2014 takes place on 6th – 8th March 2014 at the Royal Cliffs Hotel Group in Pattaya, Thailand.  


ADFEST is on Facebook and Twitter. Don't forget to join the conversation!

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories