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Pumpkin pockets ShopCJ mandate

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MUMBAI: Team Pumpkin, a leading Digital Marketing & PR Agency, has won digital marketing mandate for ShopCJ, a teleshopping platform.

Team Pumpkin's mandate includes execution of several digital activities such as content marketing, social media management and creation of digital assets among others.

Team Pumpkin chief business officer Swati Nathani said, “ShopCJ's consumer base has a growing percentage of the digitally active audience. Our strategy will be to bridge this gap and bring ShopCJ to its consumers, organically. We aim to deliver most topical content which is a key factor behind successful digital marketing."

Shop CJ head of marketing & CRM Mahesh Patel said, “In this digital age, we need a team, which is creative and fast-moving. Brand engagement for us will always be at the intersection of content and technology in the digital medium. We are sure that their team will be able to synergise with our marketing efforts."

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