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O&M inks JV with Hogarth Worldwide to form global production house

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MUMBAI: Ogilvy & Mather has joined forces with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) - a new company that will bring the resources and technology of the two companies together.

Headquartered in London, H&O will stand alongside Hogarth with a presence in 48 Ogilvy offices. This will create the largest marketing implementation group in the world.

Through this venture, Ogilvy's production unit, RedWorks, will be consolidated into this new entity, giving clients access to the traditional strengths and global network of RedWorks in addition to Hogarth's unique offerings – full broadcast and moving image capability, a market leading language and transcreation service and proprietary technology solutions.

Ogilvy & Mather worldwide chairman and CEO Miles Young said, “I have always believed that to be a truly integrated world-class communications agency, we need to be best-in-class in each and every one of our specialist disciplines. Marketing implementation is no exception especially in this new age of marketing and branding. H&O is our response to the ever-changing needs of our clients, and our growing role as content producers and distributors. It will be an ideas-delivery engine sitting at the heart of Ogilvy that will change the conversation about how brands are brought to the market dynamically.”

Explaining his reasons for choosing to partner with O&M, Hogarth Worldwide CEO Barry Jones added, “H&O is a new concept. It puts a creative realization engine at the heart of a creative powerhouse. With Hogarth going from strength to strength, having H&O in parallel gives us the opportunity to bring all of our capabilities directly to Ogilvy's clients.”

Jonathan Adler will join the group to serve as H&O global CEO. Ginny Maycox, currently COO of O&M West will be global CFO. Duncan Stokes, who is global CEO of RedWorks will lead H&O in EAME as well as taking global responsibility with Adler for the change management. RedWorks veterans Xavier Carou and Michael Burgess will be CEO in Latina America and Asia Pacific respectively. While in North America, Matt Bonin will be chief production officer and Jonathan Parker will be chief operations officer.

Adler said, “I have spent my career working in advertising and marketing services, essentially bringing great ideas to life. I don't think there is a sector or discipline I've not touched and I truly love the creative process. The opportunity to combine two great global companies was irresistible, and I am extremely excited about what the future holds for H&O, helping deliver Ogilvy's vision of the future.”

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