MUMBAI: The 11th edition of Mirchi Kaan Awards saw some of the big names of the ad and corporate world such Josy Paul, Pops, Sajan Raj Kurup, Rekha Nigam, Sunil Lulla, Sanjay Tripathi, Gaurav Seth and Sripad Nadkarni present at the awards as the winners were felicitated in front of a packed audience.
Scarecrow Communications emerged as the ‘Agency of the Year’, with a total of 6 awards, including 5 Gold and 1 Bronze. JWT Mumbai bagged 2 gold, 2 silver and 3 bronze awards. Linen- A Lintas Group Company, walked away with a total of 11 awards, including 4 silver and 7 bronze.
Last year’s agency of the year, Ogilvy & Mather, bagged 2 silver and 1 bronze award. Scarecrow Communications also won the ‘Crystal Award’ and ‘Best Radio Creative of the Year – Client’s Choice’ for the Nitco Tiles radio spot captioned ‘Pinkesh’. Kapil Tammal, Manish Bhatt, Raghu Bhat and Sarvesh Raikar walked away with the ‘Radio Writer of the Year’ award.
NITCO was honored with the title of ‘Client of the Year’. Sounds Good Production won ‘Excellence in Production’ while Madison Media Pinnacle won the ‘Best use of Radio as a Medium’ for Cadbury Celebrations – Songs for Sisters campaign. At a regional level, Radio Mango won 2 bronze awards.
The Mirchi Kaan Awards was introduced in 2004 to celebrate creativity in the challenging field of radio advertising. The 11th edition of the awards, centered on the theme of ‘Mute the Clichés’, attracted over 250 entries from 36 agencies across 20 categories.
Commenting on the success of the event, GG Jayanta, National Marketing Head, ENIL (Radio Mirchi), said, “We are extremely delighted to see the turnout of our initiative in acknowledging the potential of radio. The surge in participation is a testament to the acceptance of radio as an important medium in creative communication. This year we have opened the way for regional entries too. We hope to continue our efforts in awarding and showcasing some of the most innovative advertising campaigns on radio. We congratulate all the winners and take this occasion to thank the jury.”
This year’s jury included eminent creative personalities such as Josy Paul, Prathap Suthan, Agnello Dias, Anurag Agnihotri, Priti Nair, Amit Akali, Manohar Nayak, Tista Sen, Rekha Nigam , Prateek Bharadwaj & Tapas Sen.