MAM

M&C Saatchi and Delhi-based February join forces

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/06/mansi.jpg?itok=6iMuX8Jz

MUMBAI: M&C Saatchi Worldwide is strengthening its presence in India through a tie- up with Delhi-based independent creative agency, February. The tie-up sees the launch of a new Indian agency christened M&C Saatchi February with immediate effect.

Offering  advertising, design, digital, social, mobile, events and activation, M&C Saatchi February?s founding portfolio of blue-chip  clients  will  include  Nando's,  Typhoo,  Avis,  Blossom  Kochhar  Aroma  Magic,  DLF  retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

M&C Saatchi Worldwide CEO Moray MacLennan said, ?India is a fundamental part of our global strategy, and we're delighted to join forces with a brilliant team to help us create a global hub in this critical market.?

The deal follows a strategic review of the agency?s Indian operations and will see M&C Saatchi?s new Indian  agency  ?  M&C  Saatchi  February  ?  headquartered  in  February?s  offices  in  Delhi?s  Shahpur Jat.

February's  founders  Gopal  Krishnan  and  Nirmal  Pulickal  will take over  the leadership  of  the combined operation. They will be supported by M&C Saatchi Delhi CEO Anjali Nayar, who has been appointed as the president of the new venture.

MacLennan  added, ?In Gopal, Nirmal and the team at February, we have found our perfect partners. They?ve built an agency producing world-class work for both local and international clients.  They share our obsession with 'Brutal Simplicity of Thought', and our laser-like focus on building business results for our clients.?

Initially, the  partners  of  February  will  have  a  majority  stake  in  the  venture,  with  M&C  Saatchi Worldwide taking over the majority stake over an agreed timescale.

Krishnan said,  ?We're  delighted  to be  joining  forces  with  M&C Saatchi  as we embark  on the next phase  of February?s  exciting  journey.  We?ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.?

Pulickal added, ?When we launched February two years ago we had a simple goal ? to create great work that works for our clients? business.  It?s great to find a partner in M&C Saatchi who shares our vision entirely. We?re very excited about the future of M&C Saatchi February.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories