AD Agencies
Logicserve Digital celebrates consistent success with brand campaigns; wins multiple awards at prestigious platforms
MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, announced today that it has won multiple awards at the ACEF Marketing and Branding Leadership Awards 2018 and the Chief Digital Officer (CDO) Converge 2018, both held in Mumbai on Friday, 5 October 2018. In a bid to recognise robust digital marketing campaigns, the awards were bestowed basis strong business outcomes witnessed for brands across diverse segments such as BFSI, Healthcare, Travel & Tourism, and Consumer Durables. Logicserve Digital was recognised across categories owing to diverse capabilities such as media strategy, integrated campaign strategy, use of video, and display marketing.
Logicserve Digital’s India-specific campaigns aimed to address the unique demographic, social and behavioral attributes of India. India is one of the most lucrative markets across the world and it comes with its unique challenges waiting to be decoded by the new-age marketers. The digital marketing solutions focussed on customer-centric and tailor-made strategy based on brand awareness, pricing, and targeting the right audience results in a win-win strategy for brands and consumers.
On receiving the accolades, Prasad Shejale, Co-Founder and CEO, Logicserve Digital said, “While we are absolutely thrilled about our recent award wins, I must say that it is also humbling to be recognized for our commitment and hard work. It motivates us to deliver better campaigns everyday and make an impactful difference for our clients in an evolving, competitive market. I dedicate these awards to my team members who have made this possible”.
It has been a great year of successful campaigns for Logicserve Digital. Starting from three category awards at CMO Asia earlier this year to six awards at ACEF and CDO Converge last week, the company has won a total of 51 awards in 2018 (till date).
AD Agencies
Microsoft shifts global media account from Dentsu to Publicis Groupe: Reports
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
MUMBAI: Microsoft has reassigned its global media planning and buying business to Publicis Groupe, according to media reports, ending Dentsu’s long-standing stewardship of one of the advertising industry’s biggest accounts.
The move follows a closed review and marks a notable shake-up in the global media landscape. Dentsu, which managed the account through Carat, had held the mandate since 2014 and successfully defended it in a 2018 review.
While the broader business is shifting, Dentsu is expected to retain media responsibilities for Xbox, according to media reports, though the exact contours of that arrangement remain unclear. None of the parties involved have publicly outlined the transition timeline or the full structure of the handover.
The scale of the account underscores the significance of the change. Estimates from COMvergence, cited by Ad Age, peg Microsoft’s global media spend at roughly $700 million last year.
For Publicis Groupe, the win deepens an already expanding relationship with the tech giant. Earlier this year, Microsoft Advertising partnered with Publicis Media Exchange and Epsilon to integrate Epsilon’s data into its platform, aiming to sharpen targeting across search, native and display formats.
The decision reflects a broader industry shift, as large advertisers increasingly favour agency partners with strong first-party data capabilities, AI integration and platform-led solutions. Publicis Groupe has been leaning into this model, positioning its data assets and technology stack as a central differentiator.
For Dentsu, the loss is significant. Media remains a core pillar of its global business, and the development comes close on the heels of leadership changes, including the appointment of Takeshi Sano as global chief executive officer.
The shift also carries a touch of irony. Microsoft and Dentsu have worked closely beyond the client-agency relationship, including collaborations around AI tools such as Copilot to support media and creative workflows.
As the dust settles, the message is clear: in today’s data-driven, AI-powered media world, relationships may be long, but they are rarely permanent.
