MAM

Keshav Naidu and Kahini Panjabi launch new ad agency

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/08/Untitled-8.jpg?itok=d2Y4y-DY

MUMBAI: Advertising professionals Keshav Naidu and Kahini Panjabi have come together to launch a new agency called Naidu & Panjabi. The agency, which is headquartered in Mumbai, has clients ranging from personal care to hospitality and e-commerce.



Naidu and Panjabi believe that they can cultivate brands for growth by way of quality human experiences. Naidu was voted by Clio as one of the Top 12 Global Creative Directors under 30, whereas Panjabi is a second generation art director, who grew up literally in the creative department at Lintas.



Within a few days of inception, the agency bagged the account for the recently funded, beauty and wellness booking app Ziffi. A first outing for the agency, the Ziffi ad film also marks the directorial debut of Kunaal Roy Kapur.



Talking about their first client and their agency, Naidu said, “Naidu & Panjabi was born out of a dire need to harness our creative restlessness. Traditional advertising and creativity needs to be challenged as the world gets smaller by the day. With Naidu & Panjabi, we hope to create the perfect conditions for path-breaking, creative collaborations. Ziffi is the kind of new digital service that we don’t realize we need, until we use it. Once you’re hooked, you wonder how you ever managed without it. The real challenge however, is to get people to try something like this. How do you get people to try something they don’t consciously need?”



Describing how they didn’t want to make something that would look like an ad, Panjabi added, “We didn’t set out to make an ad film. We wanted to make a funny video that young, urban India would enjoy as entertainment. And somewhere along the way we bumped into Kunaal Roy Kapur, who totally gets this demographic.”



Kapur said, “The script and treatment, which Naidu & Panjabi came up with was fantastic. I couldn’t have asked for a better video to debut with as a commercial director. The experience was enriching and I do hope to put our heads together for a lot more work!”



Ziffi.com CEO Shantanu Jha added, “Naidu & Panjabi are an amazing team to work with. Their understanding of the product and audience is spot on. Their creativity and freshness in thought process is refreshing and often sets the campaign apart from the clutter. Loaded with experience, Naidu & Panjabi team goes the extra mile to get work done and deliver things. They are just the right partner you need for the fast paced delivery timelines. I am sure, Naidu & Panjabi are here to make a big dent and we wish them all the very best.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories