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Dentsu bags creative duties of TVS Housing

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MUMBAI: Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), housing business of the TVS group.

 “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Dentsu APAC South CEO and Dentsu India executive chairman Rohit Ohri.

After bagging the creative duties from the automobiles to realty major, Dentsu Communications CEO Simi Sabhaney said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

Dentsu Communications VP Samrat Chengapa said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

“We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said EHRL CEO and president R Chandramouli.

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