MAM

D&AD to offer free membership to connect global creative community

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/26/d%26d.jpg?itok=nB31G6j8

MUMBAI: Honouring its commitment to support the global creative industries, D&AD has announced it will be introducing free Membership for the first time in its history.



As part of a revamped Membership structure, at the heart of the free proposition is a new interactive D&AD archive, enabling anyone in the wider creative community, and beyond, to view the best work from the full 52 years of D&AD.



Beginning with the sixteen Yellow Pencils bestowed at the inaugural D&AD Professional Awards in 1963,  every awarded ad, design, campaign, product, agency and creative will be made available to browse through and search for free, including all New Blood Award winners. At launch, users will be able to search back as far as 1990,  with the full archive available online for August 2014.



But more than just a source of inspiration, the new D&AD Membership will look to foster a vibrant online community, founded upon the spirit of the ‘I Wish I’d Done That’ ethos introduced earlier this year.



Through the new digital platform, members will be able to explore and interact with fellow creatives by highlighting work they particularly admire. Each user’s profile will be populated with related awarded work, credits and portfolios, allowing creatives of all ages and experience to connect by sharing their appreciation for each other’s craft.



Tim Lindsay, Chief Executive at D&AD, explains the move: “A look at D&AD’s history tells a wonderful story. In 1962,  the organisation was the formed by a special group of designers and art directors, who came together to celebrate the best in commercial creativity, and that’s the spirit we continue today.



“But we’ve evolved a lot since then too. Our remit spans all corners of the world and we strongly believe in the role we have to play in bringing that community together, nurturing and supporting the next generation of design and advertising talent.



“That’s why we felt it so important to make this decision – to be more visible, guiding and inspiring, whilst creating greater opportunities for connection, collaboration and mentorship. The new digital archive is a wonderful illustration  of the rich history of the industry and a fantastic resource; one that we believe should be accessible to all, regardless of who you are, or where in your career you may be.”



The new Membership structure consists of three tiers; Free, Full and Awarded:



• Free Membership gives Members complete access to the D&AD digital platform, including the Awards archive and the opportunity to take part in the new online community.  It also allows individuals to engage through more traditional features, including entering Awards, downloading briefs and signing up to events.



• Full Membership gives Members additional benefits such as a free copy of the D&AD Annual, a D&AD notebook, personalised Membership card, free tickets to any of the monthly President’s Lectures, exclusive invitations to VIP events, discounts on Training courses, the ability to vote in the annual election of Board Trustees and discounts on selected brands.



• Awarded Membership has all the benefits of a full Membership plus the following: A free entry to a new Professional Awards category, a free session to a new Training course, a free Training course to “gift” to a New Blood Member, the option to stand for election in the Board of Trustees elections and a black personalised Membership card. All In-Book, nominated and Yellow Pencil winners will be entitled to a free year of Awarded Membership.



Both the Full and Awarded tiers will be priced at ?12 per month. Winners of the Black Pencil, White Pencil and Presidents Award will be given Awarded Membership for life. In addition, D&AD will continue to offer special New Blood Memberships tailored for students, tutors and universities, as part of the New Blood programme.



The new Membership structure will come into effect in conjunction with the launch of the new D&AD digital platform, which can be visited at http://www.dandad.org.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Hoichoi.jpg?itok=aecnxnUe
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories