APAC Effie Awards 2016 names Omnicom’s Cheuk Chiang as awards chairman

MUMBAI: Asia Pacific Effie Awards has named Omnicom Media Group CEO, Asia Pacific Cheuk Chiang the 2016 Awards chairman.


Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation.


Chiang’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies over the past 23 years.


Prior to joining Omnicom Media Group, Chiang had a long spell as the managing director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and awards year-on-year. Chiang was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively.


“It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognising and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region,” said Chiang.


Speaking on the appointment, APAC Effie Committee chairman Jarek Ziebinski added, “We are pleased to have Cheuk Chiang on board as the chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”


APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific. Call for Entry will begin in the coming weeks.

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