MAM

Zee hires Lintas & Publicis for reimagining purpose-led ideas

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/24/zee.jpg?itok=O08b1i8V

MUMBAI: With an ambition to build a strong brand & marketing integrated ecosystem, Zee Entertainment Enterprises Ltd. (ZEEL) has consolidated the creative duties for the bouquet of brands in the broadcast business, the ZEEL corporate brand, as well as some of the new business verticals it is building and announced the appointment of Publicis India & Lowe Lintas as its creative partners in this endeavor.

Lowe Lintas will be responsible for planning and executing creative mandate for the ‘ZEE’ Corporate Brand, the bouquet of Cinema Channels- Including Zee Cinema, Zee Classic & Zee Action, the ‘&’Brand i.e. &TV and &Pictures, and ZEE’s South Cluster regional channels.

Publicis India is coming on board to plan & manage creative services for the flagship brand ZEE TV, ZEE Anmol, Premium Channels- ZEE Café & ZEE Studio, Youth & Music Channels- Zing & ZETC and the regional channels in Marathi, Bengali & Oriya – Zee Marathi, Zee Yuva, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Sarthak .

Announcing the move ZEEL MD & CEO Punit Goenka stated, “As we embark on this journey, we would like to thank FCB Ulka for the long and fruitful association in building some of the most loved channels that have become a part of our viewers’ lives. To build our equity further on this solid foundation, we welcome Lowe Lintas & Publicis on-board as partners who will help establish the organization’s presence across all the entertainment verticals. By consolidating the entire business with two strong agency partners, the organization is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. Both agencies bring with them a strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organization. We look forward to Publicis & Lowe partnering with us to grow & develop our strong and evolving portfolio of brands.”

ZEEL CEO – domestic broadcast Punit Misra said, “We are excited to have Lowe Lintas & Publicis on-board as our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning & servicing capabilities of the agencies, to cater to a large & diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class Brand & Marketing ecosystem for every channel & the overall organization.”

FCB Ulka CEO Nitin Karkare said: “It’s been a wonderful relationship and we have together had many successes across channels and programs. We wish them the best and many more successes in the years to come."

Lowe Lintas CEO Raj Gupta said: “At a time where content networks are competing to get attention with serials/shows, multi-crore blockbuster movies, digital content and millions of shares on digital - we’re excited about the possibilities of imagining and reimagining purpose-led strategic and creative ideas for all the ZEEL offerings, that will inspire Indians to dream more, do more and become more.”

Publicis Worldwide India managing director Srija Chatterjee said: “We are delighted that we were able to demonstrate our strong strategic approach through the use of proprietary tools that enable brands to grow at the speed of culture and creative capabilities across the different consumer segments that the brand appeals to, that enabled the ZEEL team to choose us for this very exciting challenge."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/adEX.jpg?itok=RggtXkZ6
Ad volume on regional channels sees 2% dip in Q1’19

While the ad volumes on kids channel and sports channel saw marginal increase in Q1’19 as compared to the corresponding quarter of the previous year, it noted an indexed dip of 2 per cent on regional channels, as revealed by the latest TAM AdEx data. The indexed increase on sports channel was 7 per...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/amit.jpg?itok=JH0bw_nq
Dabur India appoints Amit Burman as chairman

MUMBAI: FMCG major Dabur India Ltd today announced the appointment of Amit Burman as the company's chairman in place of Anand Chand Burman. Amit Burman has been elevated to the position for five years with effective from 19 July. “Amit Burman vice chairman of the company has been appointed as...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/mediacom.jpg?itok=GNpvJztP
MediaCom announces changes to Worldwide, EMEA and UK leadership teams

MUMBAI: MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/nclh.jpg?itok=CQpr_Fop
Norwegian cruise line holdings ltd. appoints actimedia as its pr partner for india

MUMBAI: Norwegian Cruise Line Holdings Ltd. has appointed Actimedia PR, a leading lifestyle agency, as its PR Communications consultant for its corporate brand communication needs & its three cruise brands namely- Norwegian Cruise Line, Oceania Cruises & Regent Seven Seas Cruises. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/neha.jpg?itok=h1c2AG1i
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019

MUMBAI: In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019. As per the research, sales through the platform brought by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/marriot.jpg?itok=z1r3spUE
Marriott hotels ventures to nepal with the opening of kathmandu marriott hotel

MUMBAI: Kathmandu Marriott Hotel opens in the historic capital city, marking the debut of the flagship brand in Nepal. Designed to expand the mind of modern travelers, the hotel’s prime location connects next generation travelers to attractions throughout the fascinating cultural city.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/ram.jpg?itok=sm1rN07X
Colgate-Palmolive (India) appoints Ram Raghavan as MD

MUMBAI: Colgate-Palmolive( India) Limited has appointed Ram Raghavan as managing director during a decision was taken in a board meeting held on 18 July. The appointment will be effective 1 August. “This is to inform you that the Board of Directors of the Company, in their meeting held on July 18,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/kulmit.jpg?itok=yJU-W-OF
Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/18/nutralite.jpg?itok=j6qAeXaD
Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

MUMBAI: Amway India, the country’s largest FMCG direct selling company, announced the launch of the enhanced version of the calcium supplement - Nutrilite Cal Mag D Plus. Coming from the [ii]world’s #1 selling vitamin and dietary supplements brand- Nutrilite, the new calcium supplement provides...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories