MUMBAI: Brand Connect announced its official tie-up with WWE as their official promotional licensing agency partner for India. The agency would now have official rights on leveraging brand tie-ups for licensed promotions with WWE in India.

It can be noted that WWE stands out as a recognized leader in global entertainment and cuts across various age groups. WWE weekly shows and pay per view events like RAW, Smack Down, Royal Rumble, and Wrestle Mania are a roaring success amongst its fans worldwide and in India.

Brand Connect director Rohit Mohan said, “We are glad to associate with a marquee brand like WWE as their official promotional licensing agency, this association is in sync with our other sports endeavors such as motorsports, soccer, marathons and cricket. Also with growing consumerism in the Indian markets the time is right for traction between brands and sports entertainment properties like WWE, with an edge for FMCG brands to connect with their TG in an innovative manner“.