World Wide Open pockets seven major films set for release by June

MUMBAI: With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.

Their list of films include Commando 2 (Vipul Shah), Trapped (Phantom Films), Raabta (Maddock Films), Half Girlfriend (Balaji Motion Pictures), Naam Shabana (Friday Filmworks), Machine (Pen Movies) and Mirror Games (Rahula Kochar and Vijit Sharma)

Set up in 2014, WWO is a digital marketing and advertising agency, which is a part of Reliance Entertainment. And further stepping in to the entertainment space, the agency has acquired the mandate for seven big banner films, in capacity to meet their digital requirements ranging from marketing to media planning.

Talking about their recent acquired accounts, WWO Arun Mehra CEO said, “It has been a great time for how businesses have started to scope out new and creative ways and incorporate all the opportunities, the digital space allows. The last decade has seen marketeers giving equal time and assigning substantial resources in building their digital strategy, given the scope for innovation and customisation, the medium allows."

Keeping up with the dynamic nature of the entertainment business, the team has been constantly striving to up-the-game, giving equal significance to innovation, creativity, design and analytics. Headed by Arun Mehra (CEO), all the digital activities and initiatives in the entertainment space, are strategised and executed by the business head Saahil Krishnani & the strategy head Nikita Khandelwal, who have an extensive experience in the movie business.

Apart from these films, WWO has also acquired the digital duties for some of India’s leading production houses such as ‘Red Chillies Entertainment’ and ‘Clean Slate Films’.

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