MAM

Vox Pop Clothing appoints Scarecrow Communications as creative agency

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/06/scarecrow-3.jpg?itok=tl_yKKre

MUMBAI: After multi-agency pitch process, online apparel retailer, Vox Pop Clothing has appointed Scarecrow Communications as its creative agency. Vox Pop was started by Siddharth Taparia, a graduate of Harvard, who was previously executive director and business head of licensing business for The Walt Disney Company.



Vox Pop Clothing has licensing agreements with Marvel and Walt Disney including Superman, Batman, Game of Thrones, Dexter and Star Trek. At present, all the merchandise available on the site is purely apparel, however, going forward there are plans to introduce flipflops, boxer shots, iPad covers, iPhone cases and other accessories. The fast growing brand uses TOI print, digital and strategic OOH in its communication mix.



Said Taparia, "We are really glad to collaborate with Scarecrow as a creative partner to build our business.  They are working with a shared vision and as marketing partners to grow and build our brand."



Said Scarecrow Communications founder director Raghu Bhat, “Vox Pop is incredibly exciting at 2 levels. At a product level, it’s a melting pot of trends, pop art, entertainment and cutting-edge design. At a communication level, it represents an opportunity to create a brand that truly symbolises ‘voice of people’. Like the Tweet shirt campaign where popular tweets appear on T-shirts. Where the product itself becomes the medium.”



Added  Scarecrow Communications founder director Manish Bhatt, “Vox Pop is an amazing business idea. And also, a fertile playground for our imagination. This brand underlines our ability to understand e-commerce as a category and have lots of fun with it.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/sidd.jpg?itok=3iMZ81hV
Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

India's foremost computer networking training institute, Jetking Infotrain Limited was today announced as the Official IT Skills Training Partner of the Delhi Capitals for the 12th season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/anthony.jpg?itok=U1see6Hm
62% Indians perceive Automation positively; hail, as an enabler: Ipsos-WEF Global Citizen & Automation Survey

3 in 5 Indians (62%) view the impact of Automation positively, placing India 2nd in the pecking order among the 26 markets covered in the survey (surpassed by China, with 64% Chinese endorsing the positive impact of Automation).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/onetake.jpg?itok=PeloN-u5
One Take Media Co -Cooking with a Global Twist.

Today this is not limited to men only, its’ true for everyone. Food is a beautiful experience if you have felt it correctly.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shekhar.jpg?itok=5YJclQ9b
Endemol Shine Group, DoveTail Media and Shekhar Kapur to bring best-selling novels The Ibis Trilogy to worldwide market

Global content creator, producer and distributor Endemol Shine Group today announces the development of a major high-end production for the international market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/aoc.jpg?itok=WLlLSTj2
Address of Choice awarded outstanding performer of the year 2018 by Godrej Properties

Address of Choice adds a grand feather to its cap; wins the coveted Godrej Properties Residential Sales Portfolio award as an Outstanding Performer!

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/voot.jpg?itok=qgcn3wlG
The widest & whackiest Bollywood slumber Party of the Year

Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX .

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/tra.jpg?itok=IL5wl60E
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/cricbuzz.jpg?itok=5pCiCaue
Lowe Lintas wins creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vmly.jpg?itok=WE0b22Bs
Anil Nair joins VMLY&R as India CEO

Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories