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Triton Ahmedabad bags the creative mandate for Carysil and EasyPay

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MUMBAI: Carysil is a pioneer in Composite Quartz Technology and one of the largest producers of quartz and granite sinks in the world. It is known for its atypical looks, innovative designs and German pedigree in technology. The mandate for the agency is to augment the brand’s presence in the high-end kitchen appliances market. The agency has already initiated a strategic blueprint which will be subsequently translated into creative.

EasyPay offers interoperable and accessible bill payment services to customers through a network of outlets. This enables multiple payment modes and moreover, provides instant confirmation of payment. Such an integrated bill clearance system epitomizes convenience and will be a boon for the masses. The task at hand is to launch the brand across Gujarat with the objective to make it the consumer’s preferred mode of payment. Given Triton’s track record in successfully partnering startups, It was an easy decision for EasyPay to take.

Commenting on the recent developments Ali Merchant, Director Triton Communications quoted “We have a successful track record in partnering our clients for launching, building and nurturing some of the leading brands in the country across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients”.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies. Triton prides itself on being an Indian agency that understands the soul of India and is driven by the firm belief that to do business in India, you have to understand the business of India.

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