MUMBAI: Shashi Sumeet Group's marketing, activations and creative agency Shashi Sumeet Innovations has bagged the exclusive rights for branding and activation for Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal.

As a part of the mandate, Shashi Sumeet Innovations will provide marketing insights and solutions for the Mandal, besides charting out its positioning and marketing strategy. The agency will also work on the activation and promotion properties for effective, impactful and innovative brand associations with the Ganesh Utsav. It will manage all the markets that want to sell their various static branding in the Mukh Darshan Mandap (including all pandals) – Garamkhada Maidan.

“Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal is a landmark celebration in the city, one that everyone looks forward to through the year. It is our absolute honour and privilege to be awarded the marketing rights for such a prestigious platform. We will work hard to ensure that we provide the most innovative marketing solutions to the associating brands to enrich their association with the Lalbaugcha Raja,” said Shashi Sumeet Innovations co-founder Sumeet Hukamchand Mittal.