MAM

Scroll Mantra wins creative designing & social mktg mandate for Cine Grand

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/17/Untitled-1_3.jpg?itok=x-gmLP8W

NEW DELHI: Marketing Communications agency Scroll Mantra Private Limited is to do the creative designing for Cine Grand. Cine Grand is a global chain of multiplexes based in India, Bulgaria, Romania and the US and operates under the brand name ?Grand Cinemas? in India which is based out of Raheja Mall at Sohna Road, Gurgaon.

Scroll Mantra?s creative designing mandate would include re-branding exercise for the brand across all its chains globally. The agency would follow a strategic approach to create a unique identity for the brand in India and abroad.

It has also been awarded the Social Media Marketing Duties for ?Grand Cinemas? and will be working towards creating a high brand recall value along with increasing engagement through various campaigns and contests.

Cine Grand Senior Vice-President Vipul Bhalla said - ?We welcome Scroll Mantra on board as our Creative Agency for India and our centres abroad. We are positive that they will be able to bring on board some key insights and enable imagery and us to create the desired brand positioning. The team is mix of enthusiastic creative and content experts which were some of the key qualities we were looking for in an agency.?

Scroll Mantra Private Ltd MD Neha Bajaj said, ?We are truly delighted to win the creative design duties for Cine Grand globally. We have been successfully growing the creative design portfolio within the company and Cine Grand is an exciting brand to work with. Apart from that we will also be managing social media marketing for the brand in India. We are positive that with our expertise in creative design and a strong social media team we will be able to achieve brand?s overall communication objectives.?

Scroll Mantra is a two-year-old marketing communications agency headed solely by Bajaj. The company offers holistic communication solutions to brands encompassing five broad divisions- Creative Design, Public Relations, Social Media Marketing, Digital Media Marketing and Website Development. Scroll Mantra is already working with Indian and International brands across sectors like e-commerce, restaurants, start-ups, legal, finance, fashion and lifestyle.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories