MUMBAI: Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account moved after a multi-agency pitch.

Graviti has a wide range of mobile accessories from power banks, car chargers, Bluetooth accessories to screen protectors.

Referring to the association with Scarecrow, Easy Global chairman and Lemon Mobiles co-founder Gopal Kalra said, “In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose to work with them.”

Scarecrow Communications founder director Raghu Bhat added, “There is an immense opportunity to create a premium brand in this category that is highly commoditized. We like the challenge of achieving maximum impact with minimum spends in a cluttered market as that gives the widest canvas for our creativity.”

Scarecrow Communications founder director Arunava Sengupta said, “Start-ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage be it Localbanya or &Pictures as that gives us the chance to create things from scratch.”

Scarecrow Delhi VP account management Anuj Mehtani added, “Working on establishing a new brand is most exciting. It gives you a large canvas and one tends to focus more on opportunities rather than problems. We look forward to creating exciting and powerful work on Graviti.”