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Publicis Worldwide wins creative-mandate for DTDC Express

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MUMBAI: Publicis Worldwide has bagged the creative mandate for DTDC Express. The agency will be handling an integrated mandate covering creative, digital, media and PR.

DTDC is a renowned brand in the courier and logistics sector in India and abroad. The company is headquartered in Bangalore and boasts of an unparalleled network covering 11,000+ pin codes across India and 522 operating locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.

DTDC Express executive director Abhishek Chakraborty says, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”

Commenting on the win, Publicis Ambience COO Paritosh Srivastava said “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”

Publicis Ambience ECD Jigar Fernandes, adds “It's really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun.”

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