MUMBAI: Percept/H has bagged the creative duties of footwear brand Tresmode.
The account has been signed on a retainer contract and will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai office.
The brief given to Percept/H by the Tresmode team prior to the presentation had the single minded proposition directed towards expanding the pool of 'brand fans'.
The focal area of Percept/H's creative and planning mandate will be to expand Tresmode's customer base and make it an even more popular and preferred footwear brand.
Percept/H will be responsible for the complete 360 degree creative and media approach for Tresmode across mediums. The scale of work will include Above the Line (ATL) and Below the Line (BTL) activities, digital activations and app development. The account was mandated to Percept/H in November 2015, and the creative communication started rolling out across mediums pan India in December.
“Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative & impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand,” says Tresmode India CEO Kapil Mahtani.
Percept/H CEO Jiten Bhagat added, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency's growing and diverse roster of clients. Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”
Percept/ H senior vice president Anurag Chhabra said, “Tresmode, from the get-go has been very clear in wanting to reinforce itself as the 'go-to' place for customers seeking the latest trends and designs. To achieve this, the team at Percept/H will be creating and rolling out a range of niche campaigns which break through the clutter and showcase our brand of creativity in this domain. It's indeed a privilege to work on a brand with such great versatility and taste.”
