Percept Sports & Entertainment bags Maharashtra Tourism’s marketing mandate

MUMBAI: Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism.


Percept Sports & Entertainment's 360-degree scope of work encompassed conceptualising the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism.


Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a three day Road Show in Japan from 9 - 11 September, 2015 with support of the Wakayama prefecture, Japan. 


Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation.


Fadnavis met leaders and businessmen in Osaka on 9 September at Hotel New Otani and Tokyo at Indian Embassy where he pitched in for Japanese investments in India and also pitched for the Tour and Travel operators from Japan to increase the tourism footprint into India. This was followed by the signing of the MOU (Memorandum of Understanding) between Babasaheb Ambedkar Marathwada University and the Koyasan University.


The MTDC (Maharashtra Tourism Development Corporation) road show commenced from 9 September at Hotel new Otani Osaka, followed by an event at Koysan to inaugurate the Ambedkar statue at The Koyasan University, in Mount Koya, Wakayama Prefecture, Japan, on 10 September. On 11 September, a road show was organised for Tour and Travel partners at the Indian Embassy of Tokyo, whereas on 12 September cultural performances were held at Wakayama Prefecture where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed cultural dance forms from the state of Maharashtra.


Fadnavis said, “Koyasan has been revered as a Buddhist destination, enchanting various tourists and spiritual Buddhists world over. Dr. Babasaheb Ambedkar, the creator of the Indian constitution, was also the man who revived Buddhism in modern India and thus, unveiling a statue of the father of Indian Constitution in the sacred Buddhist site in Japan is an utmost honor. I would like to thank the Government of Japan for this opportunity.”


Tourism Government of Maharashtra secretary Valsa Nair said, “With this road show in the commercial capital of Japan and one of the global cities of the world, we intend to have exchange of ideas and invite the tourist and businessmen alike to make the most out of the inflow of information that we bring along with this road show and explore the opportunities with regards to tourism and investment. This will definitely further strengthen the bond of both the countries with barter of cultural and financial thoughts.”


Percept One COO Sanjay Shukla said, “It's an honour to have won the MTDC mandate and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was superbly synchronised and managed by every member of the Percept team to deliver a fantastic show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination. We appreciate the level of trust showed in us by MTDC and look forward to handling many such challenging and unforgettable events with them in the future.”

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories