Percept Media wins Rs 30 crore AOR of India Infoline

MUMBAI: Following a multi agency, multi-level-evaluation pitch, Percept Media, recently won the account of India Infoline Ltd, a leading financial services company in the country. This mandate covers all mainline requirements of all the integrated strategic media duties for the company in India. The India Infoline Ltd account will be handled nationally by Percept Media with supervision of client operations from the Mumbai Headquarters. The agency has already put a team in place and launched the new campaign for India Infoline Ltd. on Muhurat Trading Day on CNBC.


Percept Media will be responsible for the Media Planning of the company across its various interests. The range of the work to be executed will encompass a mix of both Above-the-Line (ATL) and Below-the-Line (BTL) activities. Given the range of Entertainment, Media and Communications solution offerings available across the Percept Group, Percept Media will also focus on synergizing with the various companies within the Percept Group to provide customized products and solutions to help scale up the communication for India Infoline Ltd.


Arun Malkani, Chief Marketing Officer, India Infoline Ltd said, " We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute large 360 degree campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."


Speaking on the win, Amol Mohandas, Business Head, Percept Media said, ‘’It is a matter of great pride to be associated with India Infoline Ltd. Our success in winning this account has largely been due to our Strategic thought, a 360 view of communication, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with India Infoline Ltd.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories