MAM

Orchard Advertising to promote ‘Meelo Evaru Koteeshwaru’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/24/kbc_t.jpg?itok=Jf_K-ZiI

MUMBAI: Orchard Advertising has been charged with the mandate of promoting the launch of Meelo Evaru Koteeshwaru the Telugu version of Kaun Banega Crorepati on Telugu entertainment channel MAA Television Network. Going on air from mid – June 2014 and hosted by south superstar Nagarjuna, MAA TV aims to raise the bar in the Telugu TV general entertainment space. 

Commenting on the development, MAA TV CEO Ratnakar Rao said, "Having known Leo Burnett for many years and looking at the agency's track record in promoting KBC and other big shows, the obvious choice for us was to work with them on this project. We have been working with Orchard, Leo Burnett’s entity based in Bangalore for a while now and for our latest show, the fit seemed right and it didn't take long before we signed up with them.

“The team at Orchard came up with an insightful and relevant concept that connects the essence of the program's benefit with the aspiring participants of the show.  We are working with Orchard on an integrated campaign for the two phases - one to promote participant registrations and two for the viewership build up," added Rao.

On winning the mandate, Orchard Advertising – Bangalore branch head and vice president Neha Contractor said, “We are very excited about this partnership.  We have put together an extensive mass media campaign that has been designed using all media platforms like TV, newspaper, radio, hoardings, digital and social media to promote the show in every nook and corner of the state. Ratnakar himself is a veteran from the advertising world and it has been wonderful working with him in co- creating this successful campaign.” 

MAA TV has received almost 1.2 million calls for entries already through the initial reveal and CFE ads executed by Orchard Advertising. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/27/Russell_John.jpg?itok=_nnclVyJ
Publicis India appoints Russell John as VP for strategy

MUMBAI: Publicis India has announced the appointment of Russell John as vice president for strategy. John will be based out of Mumbai and will play a key role in shaping ideas and insights and nurturing growth for a number of brands for the agency. He will report to Sudeep Gohil, CSO and managing...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/27/Parle_Milano_0.jpg?itok=JTKP46bM
Parle launches campaign for new Milano range

MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen the range’s position in the market.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/Mahindra_0.jpg?itok=o75-OMgB
Anita Arjundas, MD, Mahindra Lifespaces, with Nidhi Chandna, winner of the #JoyfulHomecomings contest, and her family

Mumbai, April 25, 2018: Mahindra Lifespace Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has announced the winner of its #Joyful Homecomings ‘Home at Re. 1’ contest.  The contest was part of a campaign to bring to life Mahindra Lifespaces’...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/kingfisher_0.jpg?itok=JCa4c18Y
Kingfisher introduces Indian Prank League this IPL

MUMBAI: Alcobev brand, Kingfisher, has introduced the ‘Indian Prank League’ as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League celebrates the teams and their spirit of the good times with a series of video commercials featuring players from Sunrisers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/mcgarrybowen.jpg?itok=oleI0Zl_
Happy mcgarrybowen creates film for Jabong's Showstopper Festival

MUMBAI: Online fashion destination, Jabong, will launch a four-day shopping extravaganza, the Showstopper Festival, between 27-30 April. Targeted to fashion aficionados, the festival will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/sania.jpg?itok=pd0l-aVw
Mirza and the art of brand endorsement

MUMBAI: There was a time when she was the darling of the nation’s advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/Vikram_Krishna-Praveen_Das.jpg?itok=NE4s-GwD
Micro Cotton appoints Happy mcgarrybowen to redesign India identity

MUMBAI: Micro Cotton, a luxury brand of premium bed and bath linen, has partnered with Dentsu Aegis Network’s Happy mcgarrybowen to reposition itself with a brand new identity as it expands its footprint in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/World_Malaria_Day.jpg?itok=kczMibs7
HIT wants you to kill mosquitoes on World Malaria Day

MUMBAI: HIT is a well-known household insecticide brand in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/26/Aristocrat_Rohit-Sharma.jpg?itok=bgirVypJ
Aristocrat creates new TVC with Rohit Sharma

MUMBAI: Aristocrat, from the house of VIP Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories