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Option Designs bags BenQ’s creative AOR

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MUMBAI: Option Designs has won the creative mandate for human technology and solutions provider, BenQ.

The two have been working together for the last few years and based on the relationship and performance, BenQ has handed over the responsibility of brand strategy and marketing communication for the India operations to Option Design.

Option Designs MD Japneet Singh said, “It was a wonderful three year long journey with BenQ India, over the period of time we understand all the prospects and their business models. We are very delighted to have BenQ as our esteemed client and look forward to handle creative solutions in terms of marketing and branding for their better penetration in the Indian market.”

BenQ MD Rajeev Singh said, “They have been thorough with their understanding of the business, pragmatic thinking and wide body creative approach.”

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, and to realise this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning.

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