MAM

Ogilvy to craft creative communications for brand Bhaskar

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/12/04/ogilvy.jpg?itok=damLR1jn

MUMBAI: Dainik Bhaskar has awarded Ogilvy the creative duties for its brand.

With a single state presence till the year 1997, the brand has aggressively expanded its footprint across 14 states in India since then; the most recent launch being in the state of Bihar in January 2014. As the new partner, the creative agency will be responsible for all creative communications which will be rolled out under the brand.

Ogilvy will focus significantly on building strategic pillars for the brand’s communication and articulating it’s positioning to Brand Bhaskar’s relevant audiences across the country.



On aligning with Ogilvy as the brand’s creative partner, Dainik Bhaskar director Girish Agarwal commented, “Brand Bhaskar has come a long way and we constantly ask ourselves ‘what next and where do we take the organisation and the brand’. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands. The Bhaskar way of journalism has always believed in ‘kendra mein pathak – putting the reader first’ and is highly trusted for its unbiased, objective coverage. As our partners the Ogilvy team plays an immensely significant role in integrating our values and philosophy in their creative approach that will resonate with our audiences in a way that they continue to take pride in associating with the Bhaskar Brand.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Screen-Shot-2018-07-23-at-7.57.jpg?itok=ZWCMw3Go
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale

MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Alibaba-k.jpg?itok=Vo_nIgIT
Alibaba, Tencent to acquire stake in WPP China

MUMBAI: Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP’s Chinese unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/laq.jpg?itok=HjwLxHTw
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy

Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions, the OOH arm of the Laqshya Media Group initiated the first ever concept of AC Bus Stand at Delh

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/vani.jpg?itok=G_9vxjqL
Ex-PepsiCo marketing director Vani Gupta joins Hypersonic

Vani Gupta, PepsiCo’s former marketing director has joined Hypersonic as a founder member and will lead the consumer innovation practice.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/zee_0.jpg?itok=e7E_IzPZ
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, Wion etc.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/image.jpg?itok=wpfz6kp5
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan

Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/american.jpg?itok=wUkfOP_a
American Eagle Outfitters hands digital mandate to Social Kinnect

American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/dun.jpg?itok=G5YEjUfi
Dun & Bradstreet India hands digital mandate to White Rivers Media

White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/23/Cadbury-800.jpg?itok=75ETdTq2
Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories