NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency

The account will be managed by the agency’s Bengaluru office

MUMBAI: TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor – a part of the NCL Group. The company is the sole licensee for ICP plasters in India.

TAG Vinnatti VP business development Meenaz Shamim said, “We are grateful for the faith that the senior management team at NCL Alltek and Seccolor has placed in TAG Vinnatti. It reiterates our firm belief that great work always finds a great client. We began operations in Bengaluru less than a year ago, and it is an encouraging sign that clients such as NCL in Hyderabad are excited to partner us. It raises the expectations we have of ourselves in Bengaluru and inspires our entire team to push the envelope even further.”

TAG Vinnatti managing partner and creative director Anand Nair added, ““Working with Mr Menon and Mr Aditya has been a rewarding experience. They have continuously encouraged us to stretch our boundaries and have been very receptive of ideas that we have presented. They have been clear about their business vision and have been involved at every step of the creative process working as partners to lay a strong creative foundation for this brand. We are optimistic about this association continuing to flourish and look forward to scripting exciting stories for each of their business verticals in the near future. NCL Alltek and Seccolor is a young and dynamic brand that without doubt, will leave a strong mark in the building materials and construction industry and we hope to be part of that journey with them.”

KAS Menon, who is advising NCL on Communications, said, “We went through a rigorous process of vetting agencies, for we wanted someone who would imbibe the ethos and values of this group’s rich legacy while also complementing the future vision that the management has for the business. While the TAG Vinnatti team have a very strong understanding of the building materials and construction domain, and a strong creative vision as well, what truly excited us about partnering them was the ability of their team to understand our history and strike the perfect balance while marrying that history with a modern, contemporary story for the future.”

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