MAM

Mullen Lintas wins creative mandate for Vistara

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/22/Untitled-1_2.jpg?itok=x4FY2_yD

MUMBAI:Vistara -- a joint venture between Tata Sons and Singapore Airlines (SIA) ? has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch. Mullen Lintas was hired for its understanding of the brand aspiration, sharp articulation of the brand?s positioning combined with a fresh and buoyant creative idea.

Commenting on the appointment of Mullen Lintas as its creative agency, Tata SIA Airlines marketing VP Kishore Mardikar said, ?We?ve managed to make a significant impact with discerning airline passengers since we launched operations more than a year ago. The aim now is to push the envelope and establish benchmarks that would make us not only the best airline in India, but also amongst the best in the world, and to effectively communicate who we are and what we stand for to the world. With able support from our creative partner Mullen Lintas, we are confident of scaling and communicating the stated objective in a manner that will be visible to and appreciated by all.?

On being chosen to handle the brand communication mandate for the airline, Mullen Lintas CCO and chairman Amer Jaleel added, ?Our run with new business in 2016 is encouraging with the Vistara win. What makes it sweeter is that we won it in an intense contest against a dozen agencies. Adding another Tata Group company to our portfolio is a special feeling, and made even more special with the storied history of their partner Singapore Airlines. Vistara?s product offering is like a breath of fresh air. Our work resonated with the brand?s vision of making people look forward to flying once again.?

Highlighting the uniqueness that a brand like Vistara brings along, Mullen Lintas CEO Virat Tandon said, ?Creating identity for a brand such as Vistara, is a once in a lifetime opportunity. Every flyer can vouch that Vistara has brought back the joy in air travel. The strength of Vistara is its unique value proposition and its parentage that makes it a world-class airline. Our job is to create its brand identity around Vistara's philosophy of seamless service, innovation and personalisation and to communicate to the masses that it is an airline brand that will be sought after by the discerning flier."

Tasked with the mandate to develop a national communication campaign for the airline, Mullen Lintas has unveiled its inaugural campaign that highlights the uniqueness of flying in Vistara and the many benefits that it has in store for customers. Moreover, to drive forward its message of being the carrier of choice for its customers, Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign. With her innate style & charm, Deepika Padukone essays a very intimate and personal portrayal that discovers the wondrous child in her as she savours the pleasure and magic of flying with Vistara.

The multi-media campaign spans the traditional TVC route and will be backed with rapid bursts on digital platforms like Facebook & Youtube. In fact as a precursor to the launch of the campaign, Vistara unveiled a short 15 second teaser film on its Facebook page that invited customers to guess which celebrity feels like a child by flying in their airline. The response has been over-whelming with the video receiving more than 2.5 lakh views and significant number of comments from the users.

The main TVC that has been launched shows Deepika Padukone walking her way to the airline. As she takes the epic walk, the inner child in her takes over and she begins relishing every moment of her journey in Vistara. From her innocuous behavior upon getting a seat of choice in the flight to the premier facilities that are offered to her and also the courteous behavior of the airline staff, she regales every small moment in child-like fashion and doesn?t want her journey to end. She sums up her journey by exclaiming: flying just feels new again in Vistara, and looking forward to flying again is in itself a new feeling.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/housing.jpg?itok=FwquePmy
Housing.com launches new TVC campaign for ‘Home Utsav’

Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/rr.jpg?itok=-VI9JKWo
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/bloom.jpg?itok=GJ1necQ8
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/kumar.jpg?itok=tTOLY329
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/nawaz.jpg?itok=wSAcp2uM
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories