Motivator leads Honda Jazz to launch on Nach Baliye’s semi final

MUMBAI: Honda Cars India Ltd. (HCIL) has found itself the perfect launching platform to release Honda Jazz, in Star Plus’ dance reality show Nach Baliye 7. 


Not only will Honda unveil the car on this season’s semi final, the winning couple of the dance reality show can take the car home as part of their winning prize along with the Nach Baliye trophy. 


Honda Cars India assistant vice president Anita Sharma said, “The current generation of the Honda Jazz has been designed for markets like India to meet both the rational and aspirational needs of Indian customers. We are glad that we have been able to associate with a platform like Nach Baliye 7 to unveil the car and reach out to our TG pan-India.” 


Motivator, a media agency under GroupM, has steered the deal for Honda Jazz with Star Plus Motivator with frugal innovations. As a part of the integration, the car will be launched on stage as four semi finalists couples dance off to own Honda Jazz. 


Motivator client leader Nitin Jain said, “When the Jazz was first launched in India it was the only premium hatchback of its kind in the country, and the new generation of the car extends the same value proposition. To launch this iconic brand, we wanted to identify a platform that would help us create excitement about the car. The reach and popularity of Nach Baliye 7 makes it an ideal platform for the brand.” 


The agency will follow up the unveiling of the car on Nach Baliye 7 with a 360-degree media campaign for the Jazz. Motivator bagged the media mandate of Honda Cars in March this year, following a multi agency pitch.

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