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Mindshare bags Grofers' media account

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MUMBAI: Mindshare has bagged the media duties for local e-commerce platform Grofers.

The platform allows users to shop for grocery, bakery items, flowers, fruits and vegetables, meats, baby care products and more with a few simple taps. The app is currently operational in Ahmedabad, Bangalore, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune.

Grofers VP marketing Kshitij Torka said, “We partnered with Mindshare because they understand who we are and our needs at this stage of our business. Whether it is the innovative ideas that they bring to the table, the flexibility in planning or the speed and quality of executing on media plans at short notice, Mindshare demonstrated that they understand the requirements of a startup and the dynamic environment we operate in.”

Mindshare South Asia CEO Prasanth Kumar added, “We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the e-commerce and digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real-time marketing, giving our clients the edge in an ever-evolving media market.”

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