MAM

Mindshare bags Craftsvilla.com?s media account

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/28/mindshare.jpg?itok=AgNlL8Xn

MUMBAI: GroupM?s media agency Mindshare has bagged the media duties for Craftsvilla.com. This account will be handled from the Mumbai office and will look into the media buying and planning for the brand.

Founded in 2011 by Manoj Gupta and Monica Gupta, Mumbai-based Craftsvilla is an online marketplaces for ethnic products. The company?s vision is to take societies back to their roots and help them discover their ethnic legacy.

Mindshare South Asia CEO Prasanth Kumar said, ?The e-commerce industry is growing remarkably, which makes this an exciting time for us to be partnering with such a unique brand. Our focus will be to leverage all our assets and tools to create great results. Through our Original Thinking Framework and adaptive approach, we look forward to working with Craftsvilla and taking the brand to the next level.?

Craftsvilla founder Manoj Gupta added, ?Mindshare's ability on driving ROI based planning through data analytics has played a pivotal role in their appointment. We look forward to this important partnership with Mindshare and their valuable contribution towards making Craftsvilla the largest online Ethnic Store.?

With over 20,000 sellers from across India, Craftsvilla.com has close to three million products online across categories including, clothing, handicrafts, jewellery and art among others. The company is funded by global venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners and GFC.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/cafe.jpg?itok=mn9ZX-xd
Café Coffee Day enhances in-café experience with future-forward digital technology

India's largest cafe chain Cafe Coffee Day has partnered with one of the leading wireless power solutions provider in the world PowerSquare to unveil India’s biggest wireless charging network for cafes across the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/fan.jpg?itok=MzZ8O3ON
Fanzart introduces its Crystal Ceiling Fan among its luxurious Fandeliers range, priced for Rs. 79,990/-

Fanzart India’s first Luxury Fan Brand, introduces the second in the range of Fandeliers, with ‘Crystal Ceiling Fans’, where superior performance meets elegant design.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/vipul.jpg?itok=V9J_WpfI
MUFTI Brings on Board Brand Marketing Expert Vipul Mathur as Chief Operating Office

MUFTI, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/wpp_0.jpg?itok=-ubXoD1M
WPP acquires majority stake in mark-tech company Emark

Wunderman, the global digital agency by WPP has acquired majority stake in Emark, the marketing technology performance company.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/fb_0.jpg?itok=x8gBRRsR
Instagram co-founders resign from Facebook

There's trouble brewing at the Facebook group.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/lu.jpg?itok=epbL9DNO
Maxxis Tyres hands over its digital duties to Grapes Digital

Grapes Digital, the full-fledged digital marketing agency has bagged the digital marketing mandate of Maxxis Tyres in India, one of world’s fastest growing tyre brand, delivering high-quality tyre products across 180 countries.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Satinder-Bindra.jpg?itok=tj-rk2c5
Uber appoints Satinder Bindra as first director of comm for India, SA

Uber India has appointed Satinder Bindra as its first director of communications for India and South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Coca-Cola.jpg?itok=n7GK8VWa
Coca-Cola India appoints Asha Sekhar as VP & chief digital officer

Coca-Cola India, on Monday, announced the appointment of Asha Sekhar as its vice president and chief digital officer, India and South West Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Sanjay_Tandon.jpg?itok=vCwtVTX7
Former FCB Ulka COO Sanjay Tandon joins Thinkstr as CEO

Thinkstr, an independent multi-functional agency based in Gurgaon has announced the appointment of Sanjay Tandon as chief executive officer (CEO). Prior to this, Tandon was the chief operating officer (COO) at FCB Ulka.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories