MAM

Mindshare and Culture Machine partner to launch 'Content Lab'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/10/burtonfeb14.jpg?itok=8KCP8sM2

MUMBAI: Mindshare a part of GroupM is partnering with Culture Machine to launch 'Content Lab' as part of their Content+ division. Under this partnership, Mindshare's clients will have access to Culture Machine's patent pending Big Data Content platform, Intelligence Machine (IM), as well as it's Programmatic Content tool, Video Machine (VM), in addition to the latter's team of Analysts, Data scientists, Machine learning experts, Channel Management, Audience Growth and in-house Content Studios across North and South India.

Both firms will work together to co-create unique and differentiated content for the digital environment. The motive to create ‘Content Lab' is to use best practices in digital content marketing by marrying cutting edge data science with content creation, across languages, nation-wide.

Intelligence Machine and Video Machine, the internal technology platforms of Culture Machine, have been helping power the rapid growth of it's media brands that span Being Indian, Put Chutney, Blush, Epified and Awesome Sauce, part of a growing network of brands that account for 600 Mn Monthly views across Youtube and Facebook. While Intelligence Machine, through its rich data driven insights, identifies the content recipe for brands and creators that resonate with their targeted audience and enables them to translate the insights into a reliable programming strategy; Video Machine makes high quality videos at scale from any given audio or text source.

Commenting on the launch of ‘Content Lab', Mindshare South Asia CEO Prasanth Kumar said, "We are delighted with our partnership with Culture Machine. Their combination of technology + content is great step towards engineering our vision on ‘Content+', a division of Mindshare India that helps brands with great story-telling, penetrating consumer timelines and conversations."

Mindshare content division head Devendra Deshpande added, "With brands willing to invest in content, it is up to teams like ‘Content Lab' to create or curate great ideas and platforms that will capture the imagination of the end consumer. As digital media fuels consumtion of traditional TV and radio, 'Content Lab' is an avenue that allows us push the agenda forward on branding and entertainment. This is evident with the campaigns for Star Plus; we have proven success that sparked conversation around the two new shows on television on digital and social platform."

"With 28 OTT platforms, emergence of new video formats like Live, 360, Vertical video and all social platforms turning to Video, how does one know what content to create, for which platform and create it at scale? In partnering with Mindshare, we are bringing the answers by combining the best of the technology, content and advertiser world into one Lab to build India's leading practice of data backed Branded Entertainment", said Culture Machine CEO and founder Sameer Pitalwalla.

"We, at Culture Machine, are delighted to add Mindshare to our growing list of clients that includes Unilever. With this partnership, our goal is to help advertisers use science and technology to know what content to create, and then marry those insights with the best creative minds in the business to create Branded Entertainment that delivers for both audiences and advertisers", said Culture Machine president Siddharth Narula.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories