MUMBAI: Maxus has won the media planning duties for askme.com and askmebazaar.com. Getit Infomedia owns a portfolio of brands operating in both online & offline properties with brands including AskMe, AskMeBazaar, Freeads & Yellowpages across Indian online search, deals, marketplace and classified industry.
The Maxus New Delhi team will manage the account.
AskMe is being launched as a next generation mobile app for consumption across local search, marketplace, classified and deals. It is platform agnostic and allows consumption across voice (04444444444, ten times four), mobile (APP n WAP) and online. It has also executed some industry defining product partnerships such as with WECHAT.
Getit Infomedia marketing head Manav Sethi said “Our determination to lead the online search, deals, marketplace & classified space with clutter breaking marketing activities also drives us to ensure we work with the best of the agency to deliver on the ambition. After careful evaluation, we decided on Maxus, as it was able to bring in consumer experience beyond traditional communications.”
Maxus New Delhi GM V Narayanan added, “We are thrilled to partner Getit Infomedia. Their brands focuses on strategic thinking & smart innovations when it comes to communications solutions. This very much aligns with the Maxus way of working. We look forward to contributing to their success & work towards building the portfolio of brands in a fiercely contested market place.”