MUMBAI: Global communications consultancy firm Maxus bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products, The mandate is effective  from 1 April 2016.This mandate will cover the entire media end-to-end solutions for TV, print, digital, radio, cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy.

Maxus South Asia  MD Kartik Sharma said, “Maxus has had the opportunity to partner with multiple entities from the Tata Group. We are therefore very pleased to now be a partner to Croma as well. Croma has been a pioneer in the electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

Maxus India  managing partner  Anand Chakravarthy said, “ Working with a Tata brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

Infiniti Retail CMO Ritesh Ghosal said, “Maxus’ integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new Omni-channel marketing game along