MUMBAI: Madison OOH ended 2015 on a high note by winning the Tata Motors’ outdoor AOR for its passenger vehicle business. The agency’s specialist unit Platinum Outdoor won the business in a multi-agency pitch.

Tata Motors head - marketing communication and services, Passenger Vehicle Business Unit Delna Avari said, “Madison OOH is one of the most creative media outdoor agencies and we are happy to have them as our media outdoor partners. Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles’ industry with path-breaking offerings and exciting marketing campaigns. With the combination of our innovative campaigns and the immense expertise at Madison OOH, we are sure to stir up the outdoor space with some very interesting visual branding displays.”

Platinum Outdoor CEO Dipankar Sanyal added, “We feel extremely proud and happy to be associated with Tata Motors. This was one of the most coveted pitches of 2015 and winning it at the end of 2015 gives us greater impetus for an excellent 2016. With our planning process and use of planning tools, creative thoughts and efficiency in buying we were able to demonstrate the value that Madison OOH brings to the table.”

With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- Zica.