MAM

Madison Media wins Aakash Education Services media AOR

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/17/akash.jpg?itok=DJXF6Xz4

MUMBAI: Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi.

The agency won the account in a multi agency pitch and will handle the duties across print, TV, radio, cinema and OOH.

Aakash Educational Services Ltd(AESL)  provides comprehensive test preparatory services to students preparing for medical and engineering entrance examinations for class 11 and 12 students and foundation courses (covering school boards and junior competitive examinations) for students across class 8 to 10. AESL categorises its programs into three brands- Aakash  Medical, Aakash IIT-JEE and Aakash Foundations The first centre under “Aakash” brand was started in 1988, offering test preparatory services for medical entrance examinations. As of March 31, 2018, AESL has 170 classroom centres across 103 cities and 23 states/union territories, of which we operate 67 through franchise arrangements.

Aakash Educational Services CEO and whole-time director Aakash Chaudhry says, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

Madison Group CEO of media and OOH Vikram Sakhuja adds, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”

Madison Media has won a host of accounts across the country, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and BBC Media Action in New Delhi. IT has just been ranked  the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018.

Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others.  Madison Media a part of Madison world which through its 11 companies served last year as many as 550 advertisers.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories