MAM

Lowe Lintas wins creative mandate for FreeCharge

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/01/freecharge.jpg?itok=vHICSaqg

MUMBAI: Lowe Lintas won the creative duties for FreeCharge, an online platform for recharge, utility payments, promotions and couponing.

As part of the alliance, Lowe Lintas has been tasked with the mandate of making Freecharge a go-to and top-of-mind brand in India. Lowe Lintas fended off competition from six other agencies that were in the fray before it was chosen.

FreeCharge CEO Alok Goel said, “FreeCharge is a youth brand and hence we wanted to figure out a campaign idea that will connect with today's youth at deep emotional levels. Lowe team came up with phenomenal insight. The insight was that today's youngsters are smart problem solvers and they will figure their way out in life despite what life throws at them. The insight was so original and emotional that we felt Lowe team will be great partners for this campaign."

FreeCharge co-founder Kunal Shah added, “We want to completely change what people expect from the simple act of recharging a mobile phone. It is no longer just a payment, but a rewarding experience which delivers joys to our customers. We felt that Lowe Lintas’ campaign idea captured this in a surprising and insightful way. We are confident the youth of today will connect with the brand and engage with it for a long time to come.”

To drive FreeCharge’s marketing objectives, Lowe Lintas has unveiled a campaign – ‘Recharge nahin… FreeCharge’ that depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. The campaign is live online and will soon be seen across other traditional media.

The youth is often stereotyped by parents for being spendthrifts who don’t value money. Lowe Lintas’ consumer-research revealed that in fact, the reverse is true today. The digital-native youngsters are quite smart and inventive when it comes to stretching their means to the max.

Lowe Lintas NCD Arun Iyer stated, "We felt that our campaign needed to do more than land the product and its benefits. We needed to connect with our rechargers at a real level. We hit upon an insight that the youth of today are 'charged' with being irresponsible with their money. This simple app is their ally and just one re-'charge' fittingly answers all these charges."

The campaign aims to build further on the brand’s key offering through relevant tie-ups.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories