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Lowe Lintas & Partners bags creative mandate Flipkart

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MUMBAI: Lowe Lintas & Partners has bagged the creative duties of online major Flipkart. The business was awarded to the company on the back of a multi-agency pitch process that lasted approximately two months.

Flipkart senior director Shoumyan Biswas said, “Our business landscape is rapidly expanding and our growth rates have been exponential - in this environment we need our brand to also evolve at the same pace. We felt the need to have a more strategic approach to be able to address a wider variety of consumers and markets. “

“With this is mind, we felt that we needed more than one brand partner to be able to deliver on this challenge with even greater commitment and rigour. We are thrilled to announce that Lowe Lintas + Partners with their  strong planning rigour completing their creative abilities as shown across the brands they’ve built in the past, have emerged as the front runner,” he added.

The leading e-commerce player has been in the news this year for all the right reasons, from its announcement in March that it has crossed $1 billion in gross merchandise, a year before the target date of 2015, followed by the announcement of its acquisition of Myntra and more.

Lowe Lintas and Partners CEO Joseph George said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!”

“In a way, we’ve been the agency of choice for the Indian startups for a very long time. The addition of Flipkart to our portfolio should strengthen our equity in that direction further,” he added.

Lowe Lintas has built over 50 brands in India, right from their days as a startup. Some of the recent examples include Idea Cellular, Woodland, Croma, Pureit, ICICI Prulife, Titan Sonata, Tanishq, Fastrack, Micromax and Havell’s.

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