MAM

L&K Saatchi & Saatchi wins mandate for Emami Cement

The agency’s Kolkata office will handle the business

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/27/saatchi.jpg?itok=LFkt9aoA

MUMBAI: Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

Emami Double Bull cement CEO and whole time director Vivek Chawla said, “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

L&K Saatchi & Saatchi India CEO and managing director Anil S Nair said, “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement Category.”

 L&K Saatchi & Saatchi India Executive VP - north and east Devraj Basu said, “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/DAN.jpg?itok=LTR1mYEo
Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Ravinder_Siwach.jpg?itok=TNQ4uxeg
Havas Group India Appoints Ravinder Siwach As National Creative Director for Havas Creative

Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/havells.jpg?itok=_ojb_5Rb
Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Amrita_Pandey.jpg?itok=or9knye6
Amrita Pandey of Disney joins Junglee Pictures ‏and Times Studios Originals as the CEO

The Times Group has been focussed on building a strong domain in Scripted Content. While the success of Junglee Pictures has already made a significant impact in Feature Film Entertainment, Times Studios Originals had also been set up with a clear intent to develop Digital Video Content of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/shivkumar.jpg?itok=DVTRj5DS
ASCI upheld complaints against 114 advertisements out of 206. 49 other advertisements promptly withdrawn, 43 were not objectionable

MUMBAI: During the month of April 2019, ASCI investigated complaints against 206advertisements, of which 49 advertisements were promptly withdrawn by the advertisers as soon as they receivedthe ASCI communication. The Consumer Complaints Council (CCC) of ASCI upheld complaints against...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/three.jpg?itok=qYYzCHVz
Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/kantar.jpg?itok=2kZEkHva
Kantar Increases creative impact through artificial intelligence

MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/hr.jpg?itok=MKR2gcWn
M&E thought leaders, HR heads to kick off first Media HR Summit

The first edition of Indiantelevision.com’s Media HR Summit kicks off today with a stellar line up of thought leaders from India’s media and entertainment industry. ith ‘Building human capital in a disruptive world’ as its theme, the day-long conference is an endeavour to delve deep into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neslte.jpg?itok=8O5Lm3Vo
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories