MAM

JHS Svendgaard appoints Mindconnect as creative agency for ‘aquawhite’

Mindconnect will be responsible for driving its creative campaigns

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/14/whitew.jpg?itok=12iem7_Q

MUMBAI: JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite. The brand is focused on catering to kids segment with its oral care products. Mindconnect will be responsible for driving aquawhite communications and creative campaigns.

Mindconnect CEO Sumit Saxena said, “We are delighted to partner with aquawhite as a leading oral care brand and even more privileged to be entrusted with the challenging yet exciting responsibility of launching the new kids range to start with, and the brand nationally and making it the preferred brand for the discerning consumers. Our strength is in the fact that we approach everything through a business lens. We strongly believe that marketing has to be the custodian of business growth and we are currently working on putting together an effective, multimedia campaign for aquawhite.”

JHS Svendgaard Brands Ltd president - communications & corporate affairs Neetal Narang said, “With the launch of aquawhite, our oral health brand for adults and kids, we have tried to introduce new innovative and concept-driven range of toothbrush and toothpaste that will propel us on the desired growth trajectory. Mindconnect, a young agency specialises in transformative, effective and business-led marketing and communication solutions. Their business led strategic approach and strong creative framework will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity nationally and with this association, we are thrilled to make a splash amongst kids with our exciting product offerings.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ogilvy.jpg?itok=Bxflu3jS
Amarinder Butalia named Managing Partner, Ogilvy Delhi NCR

Ogilvy announces the elevation of Amarinder Butalia, to the position of Managing Partner, Ogilvy Delhi NCR.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/ariel.jpg?itok=63CSXRZk
Ariel reignites conversations on household inequality with a new campaign - Sons #ShareTheLoad

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/bajaj.jpg?itok=v1FOhoRb
Bajaj Finserv celebrates the New Year with #FitForLife Campaign

Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/lava.jpg?itok=TybRq797
Soho Square Delhi Creates a New Film Lava Republic Day Film - #ProudlyIndian #MakeAnEffort

LAVA Mobiles has just released a new film which is a part of its ongoing ‘Proudly Indian’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories