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IPG Mediabrands wins Amazon global media mandate worth $1 bn

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MUMBAI: Global e-commerce giant, Amazon is consolidating its global media planning and buying duties with IPG Mediabrands network after an internal business review.

IPG Mediabrands will promote Amazon?s e-commerce hub, its in-house technology products and Amazon Prime subscription around the world.

Amazon?s annual global budget exceeds $1 billion, whereas the account size for the e-commerce giant here in India is over $150 million which includes its spends across all mediums.

The review?s final round saw a Publicis Media conglomerate face off against a ?holistic solution? group consisting of teams drawn from multiple IPG agencies including Initiative, as reported by adweek.

Kantar Media recently reported that in 2016, Amazon spent more than $950 Million in the US on measured media.

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