iflix appoints trio for international expansion

MUMBAI: With an intention of expanding its service to new markets outside Souteast Asia, iflix, has announced a few appointments to its leadership team. Christian Toksvig has joined as head of International business whereas Nader Sobhan is the head of Middle East and North Africa. Andre De Wet joins iflix as head of Africa.

Now available in Malaysia, Thailand, the Philippines and Indonesia, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months.

iflix group co-founder and CEO Mark Britt said, “I am incredibly excited to welcome Christian, Nader, and Andre to our growing family. Localization is the key to iflix’s strategy and with their outstanding track record and proven expertise in international expansion and business development, I am confident they will drive the business forward into exciting, new markets following on demand.”

Prior to joining iflix, Toksvig was the CEO of Stock Unlimited and has launched and grown four global media brands across five continents. He will be instrumental in driving strategic partnerships with telecom operators across Asia, the Middle East and Africa.

Sobhan founded Iktomi which has operations in Dubai, Barcelona and Bangkok. He previously also led the strategic planning of the digital directorate at MBC, the leading free-to-air broadcaster of the Arab world. With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the Company’s expansion into the region.

Wet was with Price Check as the CEO, one of Africa's e-commerce sites, where he grew by more than 700% during his 3-year tenure. He hails with extensive expertise in management, marketing, strategy and business development in developed and emerging economies.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories