Helios Media assigned revenue monetisation for Music F Fatafati

 MUMBAI: Fatafati, a 24 hour Bangla music channel, has handed its revenue mandate to Helios Media with immediate effect.

The channel that was launched last year has achieved the lead position among the youth of West Bengal. Amongst the youth (15-24 age-group) Music F Fatafati garnered 743 GVTs as against 709 GVTs of Sangeet Bangla, as per TAM, week 44 , 15-24 , WB market.

Promoter of the channel Siddarth Misra said, “We created a unique position for Music F Fatafati by bringing in 3D animated characters and cartoon shorts as interstitials for the first time in the Bangla market. Our characters are extremely popular among the youth and we have managed to dislodge the reigning channel Sangeet Bangla from its position this week. We are confident that our alignment with Helios Media will help FataFati in realising its full potential.”

The creator of the channel Vikas Varma added, "With the heavy firepower of Helios Media as part of the Fatafati armoury, Bengals #1 music TV channel will achieve its true potential and conquer new sales frontiers in Bengal. A very warm Fatafati welcome to Helios Media."

Helios Media COO Bala Iyengar said, “Just like how in Hindi market, youth TG is addressed with music channels, the reflection of it in its regional counterparts is not appropriately valued. It is all generally clubbed under one umbrella called ‘regional.’ With our proven track-record of building true-value for the channels we work with, we are confident that we will be in a position to raise the bar for Fatafati as well. In a similar space, MTunes HD is among the top 3 channels on commercial inventory week after week due to selling prowess of Helios Media.”

Helios Media also handles revenue monetisation for FoodFood, EPIC, Channel X and Fashion TV.


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