MUMBAI: Havas Media Group India has won the integrated media mandate of Spice Mobiles after a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The incumbent on the business was OMD. The account will be handled from the agency’s Gurgaon office.

Spice G M Marketing Sriwant Wariz,  said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. ”

Havas Media Group, India and South Asia CEO Anita Nayyar explained, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”

“Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communcaiton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it”, continued Havas Media Group, India MD Mohit Joshi.