MUMBAI: The winning streak continues for Havas Media Group India. The agency has won the integrated digital duties of XOLO, part of Lava International, in a multi-agency pitch.
The size of the digital business is estimated to be upwards of Rs 60 crore.
With a stronghold in the mid to high-end smartphone segment, XOLO's premium smartphones and tablets with fresh design, new platforms and technologies focus on performance and customer experience.
Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are delighted with the XOLO win close on the back of Yepme.com and a successful last year. It further establishes our digital at core capabilities. Mobile is the future for India and a required essential. We are delighted to work with the team and brand.”
“It is a great win and we are looking at a busy year ahead in terms of new business. We are very happy that XOLO has placed its confidence in our services and our digital specialists,” added Havas Media India MD Mohit Joshi.
XOLO has many first to its credits, that includes tying up with Intel to launch the world's first Intel processor powered smartphone, the first brand to launch NVIDIA TEGRA 4 powered tablet in India, first regional marketing partner for Liverpool FC club in India and many more.
Havas Media Group India recently won the integrated AOR of Yepme.com.